"We are very excited with the launch of our new campaign. We think it is the right approach to garner new fan interest." stated Mary Johnson, LPGA Marketing Director.

The LPGA has long been a showcase for what some call "dykes on spikes" , due to it's strong lesbian support and mainly rotund, unattractive players. The latest effort is trying to shed this image and cultivate a new , stronger heterosexual product.

Cristie Kerr was the first winner to fall under the new program. Miss Kerr was forced to simulate oral sex with a man by fondling the Longs Drugs Challenge Trophy, which was donated by The Pleasure Palace in lieu of the standard trophy from Ron's Award Shop.

"We need the men out there to realize that we care about them too. They shouldn't just have to look to Anna Kournikova to get their fill of sexy woman athletes. The LPGA has more than enough women to fill that need."

Further steps were taken as the Chic-Fil-A championship was renamed the Chic Fellate championship. Also , the LPGA announced plans to have a swimsuit calendar out just as soon as 4 more athletes drop below the 150 pound limit.